1. 75% of SEO is off-page and 25% is on-page.
2. Google usually crawls your homepage first.
3. Persuasive meta descriptions under 155 characters increase click-through rates.
4. The top 5 results get 75% of the clicks.
5. Google+ is the highest correlated social factor for SEO ranking.
6. Page speed matters.
7. Robots.txt files are case-sensitive and must be placed in a site’s main directory.
8. Crawlers can’t always access the infinite scroll.
9. Google doesn’t care how you structure your sitemap.
10. The NoFollow tag will not hurt your Google rankings.
11. Google “near me” searches have increased by two times over the past year.
12. Google scores internal and external links differently.
13. Half of page one Google results are now HTTPS.
14. Try to keep your page load time to 2 to 3 seconds.
15. You can control your search box in Google.
16. You can enable the ‘notranslate’ tag to prevent translation in the search.
17. Duplicate Content Won’t Get You Penalized.
18. Not All Search Engines Use Links as a Ranking Factor.
19. Rich Snippets Have No Direct Impact on Your Rankings.
20. Only 2 of the Top 10 Most Popular Sites Are Content Sites.
21. A Video on Your Homepage Will Double the Chances to Show up on Page 1 of Google.
22. Google Ranks Events Based upon Popularity.
23. Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%.
24. 50% of search queries are four words or longer.
25. Page titles are the most important on-page element after content.
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