30 Tips for Successful Social Media Marketing

1. Create a Social Media Plan for Each Social Media Channel

2. Craft your social media content carefully

3. Optimize your social media profiles

4. Use the right Social Media Management Tools

5. Post More Images

6. A/B Test

7. Connect your website or blog with your social media pages

8. Don’t Be Afraid to Pay-to-Play

9. Join in on Communities

10. Build a Community

11. Interact

12. Watch Your Competitors

13. Give People a Reason to Follow You

14. Build Strategic Alliances or Partnerships

15. Use Keywords in Your Posts

16. Capitalize on Hashtags

17. Explore New Networks

18. Don’t Be Afraid to Sell

19. Target Your Social Media Posts

20. Use Contests for Audience Growth Spurts

21. Find and follow the influencers in your niche

22. Research and learn about your audience

23. Post Consistently 

24. Take advantage of video content in your strategy

25. Consider the latest trends and changes

26. Start Remarketing on Social

27. Be Picky About What You Share 

28. Measure & Analyze 

29. Add social media buttons on your website

30. Lay out your goals and objectives

25 SEO Facts All Marketers Should Know

1. 75% of SEO is off-page and 25% is on-page.

2. Google usually crawls your homepage first.

3. Persuasive meta descriptions under 155 characters increase click-through rates.

4. The top 5 results get 75% of the clicks.

5. Google+ is the highest correlated social factor for SEO ranking.

6. Page speed matters.

7. Robots.txt files are case-sensitive and must be placed in a site’s main directory.

8. Crawlers can’t always access the infinite scroll.

9. Google doesn’t care how you structure your sitemap.

10. The NoFollow tag will not hurt your Google rankings.

11. Google “near me” searches have increased by two times over the past year.

12. Google scores internal and external links differently.

13. Half of page one Google results are now HTTPS.

14. Try to keep your page load time to 2 to 3 seconds.

15. You can control your search box in Google.

16. You can enable the ‘notranslate’ tag to prevent translation in the search.

17. Duplicate Content Won’t Get You Penalized.

18. Not All Search Engines Use Links as a Ranking Factor.

19. Rich Snippets Have No Direct Impact on Your Rankings.

20. Only 2 of the Top 10 Most Popular Sites  Are Content Sites.

21. A Video on Your Homepage Will Double the Chances to Show up on Page 1 of Google.

22. Google Ranks Events Based upon Popularity.

23. Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%.

24. 50% of search queries are four words or longer.

25. Page titles are the most important on-page element after content.

What is Video Marketing?

If a photo’s worth a thousand words, then how much more valuable is video? That’s the basis of video marketing, or you can say using video to promote or market your brand, product or service will be called Video Marketing.

The Benefits of Video Marketing

• Video helps you connect with your audience.
• A Video is a Gold Mine for SEO
• Video Boosts Conversion Rates or ROI
• A Video is Easily Accessible 
• Video is Effective
• Video Builds Trust
• Google Loves Videos
• Video Encourages Social Shares

Secrets of Successful Video Marketing

• Allocate resources.
• Center it Around the Story, Not The Sale
• Make it the Best 10 Seconds Ever
• Lighten Up. Stop Being So Boring!
• Optimise for Search – Tag it Up
• Educate & Prove Yourself
• Analyze

Types of Marketing Videos

• Brand Videos
• Demo Videos
• Event Videos
• Expert Interviews
• Explainer Videos
• Animated Videos
• Educational or How-To Videos
• Case Study and Customer Testimonial Videos
• Live Videos
• Augmented Reality (AR) Videos
• Personalized Messages
• 360° & Virtual Reality (VR) Videos